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Friday, December 21, 2018
Star, Zee, Sony come out with channel pricing under TRAI's new tariff regime
Major broadcasters such as Zee Entertainment, Sony Picture Networks and Star India have come out with their a-la-carte and bouquet prices of their channels as mandated under the new framework for broadcasting and cable services by the sectoral regulator TRAI, applicable from December 29, 2018.
The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose maximum retail price (MRP) of channels individually and that of bouquets.
Zee Entertainment Enterprise has welcomed it saying that it would provide customers a wide range of choices.
"The new regime, which is now applicable, would now give choice to consumers, deciding over the channel, which he wants to watch. He can now choose the channels and bouquet which he wants to watch," Zee Entertainment Enterprise President, Distribution and Affiliate Atul Das told PTI.
He added: "This would give the consumers power of choice to choose their favourite channels and packs and pay only for what they want to watch."
ZEEL has brought 68 consumer-centric packs, offering genres from entertainment, movies, news, music and lifestyle. It has priced Hindi packs starting at Rs 45.
Star India has also announced its value pack in seven languages, with price range starting from Rs 25 (exclusive of taxes) for Tamil to Rs 49 for Hindi.
Star Value Pack includes entertainment, movies, knowledge and the best of Sports -compelling content for everyone in the family.
"We believe Entertainment and Sports play a critical role in shaping the nation. By including Sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country," said Star India Managing Director Sanjay Gupta.
While Sony Picture Network, which has distribution rights for 32 channels, has also dealared its channel MRP for its a-la-carte and bouquets on its website.
Its has put a MRP of Rs 90 for the bouquet of HD channels, which includes HD channels such as Set, ET, Sab, Max, SONY BBC Earth, Ten 1, Ten 2, Ten 3, Six, SONY ESPN, Pix, AXN and AXN HD.
Trai's new framework is also supported by Multi System Operators (MSOs).
A leading MSO, which did not want to be identified, said that it would improve the "quality of content" among the channels besides providing choices to consumers and bring "transparency in pricing".
Sunday, November 25, 2018
Kaun Banega Crorepati 10 grand finale: Kapil Sharma makes Amitabh Bachchan CRY
Kapil Sharma is back and how! The comedian almost makes Amitabh Bachchan cry of laughter at KBC 10's grand finale.
Kapil Sharma is back baby! The comedian will be making his comeback on the small screen with his own show in December 2018. But before that, he made an appearance on Kaun Banega Crorepati10’s grand finale. Though we only got to see him for 5 minutes before last night’s episode ended, it was worth it. Big B congratulated Kapil on his wedding and they even made a couple of jokes around it. The comedian invited the quiz show host for his wedding but they did not start answering any questions last night. Watching Kapil back in action finally makes us feel so happy!
In a preview of the upcoming episode and the last episode, Kapil’s non-stop funny takes on things we do on a regular basis leave Amitabh Bachchan in tears. The actor takes off his glasses and wipes his eyes saying that he has laughed so much that he has tears in his eyes. Well, that’s how it’s going to be for fans who will be watching the show on Monday, too. Kapil seems fit and super confident about his comeback on the small screen. He will get back to work right after getting married to Ginni Chatrath next month.
BARC India Ratings: Week 46 (2018); Sony TV takes top slot
Readers, BARC ratings for week 46 (2018) are here.
Standing tall at the number #1 position is Sony Entertainment Television. Star Plus is placed at the second slot and third is Colors.
As for rural market, Zee Anmol, Sony Pal and STAR Utsav continue to rule the space.
(Impressions in 000s)
Urban
Sony Entertainment Television 446019
STAR Plus 445487
Colors 420079
Zee TV 398454
STAR Bharat 345975
SONY SAB 341477
STAR Utsav 206050
Sony Pal 180446
Zee Anmol 140620
&TV 118864
Rural
Zee Anmol 631735
Sony Pal 479286
STAR Utsav 457753
STAR Bharat 368876
Dangal TV 336778
Rishtey 292921
Zee TV 257556
Big Magic 223135
STAR Plus 210023
Colors 192990
(As per data provided by BARC)
For more data: www.barcindia.co.in/statistic.aspx
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