Sony Pictures' 2012 set to break box-office records

By inserachindia.com Team (13 November 2009 6:55 pm)

MUMBAI: Sony Pictures' 2012, the biggest-ever Hollywood release in India that opened today in English, Hindi, Tamil and Telugu is all set to break box-office records. In its opening day, the film grossed Rs. 56 million. With a total of 676 prints in 716 screens across the country, 2012 is already creating records of sorts with theaters in cities such as Mumbai, Pune, Bangalore, Delhi NCR, Indore, Nagpur, Jaipur, Gwalior, Hyderabad, seeing full houses throughout the day. Cinemas like Inox, Gold, Fame, Citypride and Mangala in Pune and PVR and Inox Garuda in Bangalore have reported a full house for three days from Friday to Sunday. Comments Sony Pictures India managing director Kercy Daruwala, "While it is too early for hard numbers, judging from the good response, we are expecting the film to be one of the top-grossing Hollywood films of all time in the country following the steps of other blockbusters from our studio such as the Spider-Man series and Bond series. "The huge marketing campaign around the film and the major human interest in the doomsday concept seem to be the cause of this scale of response from the audience."