Sony Max expects to rake in R1,200 cr from IPL-5
Despite the dismal form of a number of big-ticket cricketers, coupled with reluctant advertisers, host broadcaster Sony Entertainment is confident of raking in R1,100-1,200 crore in advertising revenue from the fifth edition of the Indian Premier League (IPL).
It is aiming for a 10% jump over the on-air revenue generated during IPL-4. This, despite a number of big spenders like LG, Coca-Cola and Maruti shying away from committing big moolah.
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