Hindi GECs shed GRPs, Sab alone gains.

Insearchindia.com Team

(9 August 2012 1:25 am)

MUMBAI: In a week when the other GECs lost or maintained GRPs, Sab from the Sony Entertainment stable was the only channel to notch an increase when its numbers rose from 132 to 138. While Sab gained, its bigger sister channel Set shed some 29 GRPs at 206, even as shows such as Bade Ache Lagte Hain, Crime Petrol, CID, Kya Hua Tera Vada lost numbers.

As per TAM data (HSM, C&S 4+) sourced from Hindi GECs, Star Plus managed to retain its number one position even as it lost nine GRPs at 243. It's much touted show Satyamev Jayate closed its first season with a respectable rating of 1.9.

Zee TV went back to its No 2 spot this week after a gap of a fortnight, losing 11 GRPs with its closing of 211 GRPs. Some key properties like DID lil Masters, Punar Vivah and Mrs Kaushik…also saw a dip in ratings.

Colors, at No 4, is lagging three points behind Sony with 203 GRPs (last week 228). It was status quo at the bottom of the ladder with Life OK, the second GEC from Star Network, ending the week with 107 GRPs. Sahara One with 34 GRPs (last week 41) remains at the bottom of the ladder.

Overall the GEC genre has seen a loss of 74 GRPs in the week ended 4 August due to audience shift to other channels because of the premiere of Housefull 2 on 29 July on Star Gold that rated 3.8 TVR and India-Sri Lanka ODI matches on 31 July (2.4 TVR) and 4 August (2.3 TVR) in the prime time slot.

The launch of Olympics on 27 July and power failure in North India on 29 and 30 July have also contributed to the decrease in GEC viewership. The power failure affected six states including Delhi, Punjab, Haryana, UP, Himachal Pradesh and Rajasthan.