After PepsiCo became the title sponsors for IPL 2013, other companies are competing for sponsorships on spot buying. The last moment advertising money is being put in by companies as the date of IPL’s 6^th season is approaching near. The IPL 2013 is all set to start from April 3, 2013.
The new regulation is set to allow these on-air advertisers to start pitching in for their spot once the IPL starts. These 10 to 20 second spots for sponsorship have brought in a lot of companies like Maruti, Airtel, ICICI, Nokia, Coca Cola, Reliance Communications, Hyundai, etc. IPL officials have decided to allow these companies to pitch in once the IPL starts and the ratings start pouring in.
PepsiCo has also stated that they will try and keep their rival soft drinks company coca cola out of the league if they can but Coca Cola has already said that they are ready to go in for spot buying as soon as the tournament begins. The same plan has been made by automobile company Maruti and they are in competition with big wigs like Hyundai.
According to reports, companies like Vodafone, Tata DoComo and Havells and Samsung have confirmed their spot for IPL 6 and there is going to be a showdown for second spots for the rest from April 3, 2013.