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The advertising slot rates Rs 4-4.5 lakh in IPL 6 down by 20% than earlier year

BCCI’s million-dollar tournament Indian Premier League (IPL), broadcasters are finding it tough to find advertisers for the tournament. However, they consider it as a consequence of the country’s slump economy growth rate or fading popularity of IPL6.
According to Rohit Gupta, president (network sales) of the Multi-Screen Media (MSM), which runs SET Max, the official broadcaster of the IPL, the advertising slot rates have gone down to as less as Rs 4-4.5 lakh for per ten seconds for the tournament which will run from April 3 to May 26. In previous IPL season, the broadcasters were charging Rs 10 lakh for a ten second ad slot during the final stages. This year the slot rate has decreased as much as 20% compared to last year’s figure.