IPL's TV ratings on sticky wicket but advertisers unfazed
The recent spot-fixing scandal and the beating the Indian Premier League (IPL) brand is taking because of it are not the only worries for the sporting extravaganza. Its all-India TV ratings (TVR), too, are falling, as the enthusiasm among television viewers during the first few matches seems to be fizzling out.
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In the first six weeks (59 matches), the average all-India TVR slipped to 2.9 — down 14 per cent from that in the previous season. In the Hindi-speaking markets (HSM), it was down 15 per cent to 3.
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