Star to invest Rs 20,000 crore to expand sports coverage in India
NEW DELHI: Star Network, the media and entertainmentfirm owned by Rupert Murdoch, on Wednesday said it willinvest more than Rs 20,000 crore to expand its sports coveragein India and has roped in cricket captain M S Dhoni as brand ambassador for its Star Sports channels.
The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 years old joint venture ESPN STAR Sports (ESS).
"Star has made a commitment of more than Rs 20,000 crore into the sports business. The investment is being used to fuel expansion of sports coverage in the country and to build exciting new leagues, including the Indian Super League in football, the Hockey India League and the Indian Badminton League," Star Network said in a statement.
The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 years old joint venture ESPN STAR Sports (ESS).
"Star has made a commitment of more than Rs 20,000 crore into the sports business. The investment is being used to fuel expansion of sports coverage in the country and to build exciting new leagues, including the Indian Super League in football, the Hockey India League and the Indian Badminton League," Star Network said in a statement.
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