Govt to accept applications for new TV channels
Insearchindia.com Team
(3 April 2010 4:10 pm)
NEW DELHI: Even as the government has decided to lift the ban
on accepting applications for new television channels, it is
learnt that a final license is unlikely to be issued until receipt
of the report of the Telecom Regulatory Authority of India on
availability of spectrum for new channels.
The decision of the government to revise its earlier ban of
18 January this year was taken after Trai informed the Information
and Broadcasting Ministry that it was unlikely to finalise its
report before June or July this year.
The government has decided to accept fresh applications from
1 April 2010 and process the fresh applications as well as the
applications already received under the existing provisions
contained in the Up linking and Down-linking Guidelines of 2005.
The Ministry has, however, said that while considering fresh
applications, it will take into consideration the financial viability
of the proposal as also the level of expertise and experience of
the personnel who will be charged with the responsibility of running
the channels by the promoters.
Meanwhile, it is learnt by insearchindia.com that the government
will wait for the Trai report before issuing a final letter of intent.
I&B Minister Ambika Soni had last year written to Trai on the increasing
number of TV channels in the country and sought to know details like
availability of spectrum and the criteria on which licences can be
given to ensure that only genuine broadcasters get them. Trai had
subsequently issued a consultation paper on the issue.
In its note of 18 January, the Ministry had said that “although
improved technologies
have resulted in better utilisation of the available spectrum and
transponder capacities, the spectrum and transponder capacities
for satellite TV channels are not unlimited.”
The total number of TV channels being beamed into Indian homes
from India and overseas is around 512 and almost 100 applications
are pending clearance.
Sunday, April 4, 2010
ESPN Star Sports targets Rs 1.6 bn ad revenue for T20 World Cup
ESPN Star Sports targets Rs 1.6 bn ad revenue for T20 World Cup
By Insearchindia.com Team
(3 April 2010 7:40 pm)
MUMBAI: ESPN Star Sports (ESS) is targeting an advertising revenue
of Rs 1.6 billion from the Twenty20 World Cup that kicks off on
30 April, just after the completion of the cash-rich I
ndian Premier League (IPL) tournament.
ESS has already closed out four co-presenting sponsorship slots,
according to sources. The roster includes Tata Teleservices,
Hero Honda, Spice Telecom and Paras Pharmaceuticals.
Maruti and Intel have come on-board as associate sponsors and
ESS is planning to line up four more associate sponsors.
Reliance Communications, which is an official partner of the
International Cricket Council (ICC), is in advanced discussions
with ESS to come on board as a sponsor.
“We hope to close the deal shortly. Despite the fact that India
exited early, we were satisfied with the delivery of the event
last year. At the end of the day we look at TVRs and not
necessarily whether India has advanced or not”,
the ESS spokesperson said, while refusing to comment on any
commercial details.
ESS, industry sources say, has been asking for Rs 120-140
million for a co-presenting sponsor and Rs 80-100 million for
an associate sponsor.
Other companies negotiating with the broadcaster include LG,
HP and Nokia. ESS, it has been learnt, has also roped in around
10 companies who have taken spots for the event.Philips, meanwhile,
will sponsor the broadcaster’s wraparound shows for the event,
branding it as Philips Cricketxtra.
ESS is also offering advertisers the freedom to choose packages
for the Twenty20 World Cup, Champions Twenty20 League and the
soccer World Cup. A media buyer notes that ESS has already signed
four sponsorship deals for the Champions Twenty20 League.
“Even though the ratings were low last year, there are clients
who have faith in cricket. They feel that the event will do better
this year. There is also an incremental benefit for advertisers who
take multiple properties”.
As had been reported earlier by Indiantelevision.com Hero Honda
had come on board ESPN Star Sports as a sponsor for the soccer
World Cup. Tata Teleservices will now join that list, taking a
package deal.
By Insearchindia.com Team
(3 April 2010 7:40 pm)
MUMBAI: ESPN Star Sports (ESS) is targeting an advertising revenue
of Rs 1.6 billion from the Twenty20 World Cup that kicks off on
30 April, just after the completion of the cash-rich I
ndian Premier League (IPL) tournament.
ESS has already closed out four co-presenting sponsorship slots,
according to sources. The roster includes Tata Teleservices,
Hero Honda, Spice Telecom and Paras Pharmaceuticals.
Maruti and Intel have come on-board as associate sponsors and
ESS is planning to line up four more associate sponsors.
Reliance Communications, which is an official partner of the
International Cricket Council (ICC), is in advanced discussions
with ESS to come on board as a sponsor.
“We hope to close the deal shortly. Despite the fact that India
exited early, we were satisfied with the delivery of the event
last year. At the end of the day we look at TVRs and not
necessarily whether India has advanced or not”,
the ESS spokesperson said, while refusing to comment on any
commercial details.
ESS, industry sources say, has been asking for Rs 120-140
million for a co-presenting sponsor and Rs 80-100 million for
an associate sponsor.
Other companies negotiating with the broadcaster include LG,
HP and Nokia. ESS, it has been learnt, has also roped in around
10 companies who have taken spots for the event.Philips, meanwhile,
will sponsor the broadcaster’s wraparound shows for the event,
branding it as Philips Cricketxtra.
ESS is also offering advertisers the freedom to choose packages
for the Twenty20 World Cup, Champions Twenty20 League and the
soccer World Cup. A media buyer notes that ESS has already signed
four sponsorship deals for the Champions Twenty20 League.
“Even though the ratings were low last year, there are clients
who have faith in cricket. They feel that the event will do better
this year. There is also an incremental benefit for advertisers who
take multiple properties”.
As had been reported earlier by Indiantelevision.com Hero Honda
had come on board ESPN Star Sports as a sponsor for the soccer
World Cup. Tata Teleservices will now join that list, taking a
package deal.
Sunday, March 21, 2010
Makarand Palekar quits ESS, joins One Alliance as SVP sales and affiliate services
Insearchindia.com's Digital Edge
Makarand Palekar quits ESS, joins One Alliance as
SVP sales and affiliate services
Insearchindia.com Team
(17 March 2010 1:15 pm)
MUMBAI: MSM Discovery, the distribution company that
operates under the One Alliance brand, has appointed
Makarand Palekar as senior vice president -
sales and affiliate relations.
As a key member of the senior management team, Palekar
will be responsible for the all-India sales and affiliate
relations.
Prior to MSM Discovery, Palekar was with ESPN Star Sports
where he was heading sales.
“We are delighted that Makarand has joined us. He brings
with him a rich experience of distribution and is a man
behind many success stories in the past,”
says MSM Discovery president Rajesh Kaul.
“I am thrilled that he has joined us at a time when we are
poised to achieve an explosive growth. He has excellent
team management skills and the right combination of experience
and expertise to guide the team to achieve greater heights.”
Palekar comes with over Years of experience. “TheOneAlliance
is the next logical step in my career. I look forward to working
with the team to drive the business to another level.”
Makarand Palekar quits ESS, joins One Alliance as
SVP sales and affiliate services
Insearchindia.com Team
(17 March 2010 1:15 pm)
MUMBAI: MSM Discovery, the distribution company that
operates under the One Alliance brand, has appointed
Makarand Palekar as senior vice president -
sales and affiliate relations.
As a key member of the senior management team, Palekar
will be responsible for the all-India sales and affiliate
relations.
Prior to MSM Discovery, Palekar was with ESPN Star Sports
where he was heading sales.
“We are delighted that Makarand has joined us. He brings
with him a rich experience of distribution and is a man
behind many success stories in the past,”
says MSM Discovery president Rajesh Kaul.
“I am thrilled that he has joined us at a time when we are
poised to achieve an explosive growth. He has excellent
team management skills and the right combination of experience
and expertise to guide the team to achieve greater heights.”
Palekar comes with over Years of experience. “TheOneAlliance
is the next logical step in my career. I look forward to working
with the team to drive the business to another level.”
Tuesday, February 9, 2010
Facebook, Twitter give viral marketing a pulse
Insearchindia.com's Media, Advertising, Marketing Watch
Facebook, Twitter give viral marketing a pulse
Insearchindia.com Team
(8 February 2010 10:45 pm)
MUMBAI: Social networking sites like Facebook and Twitter
are increasingly helping brands to create a viral impact on
consumer purchase choices through word of mouth (WoM).
Citing an example while speaking at the The Mindshare Brand
Equity Compass 2010 here today, Perfetti Van Melle India CEO
Sameer Suneja said that a particular telecom company wasn't
entertaining my friend's complaint. Irritated, he set his
status message on Facebook against the telecom company.
This was followed by some friends spreading similar status
messages and the viral impact led the telecom firm to act
in haste.
"In an hour's time, the telecom operator agreed to help
and requested in changing the status message. Such is the
power of social networking," he said.
According to marketers, WoM is fast catching up via the
social networking sites with 70 per cent of Indians
aged 15-34 age group. Also, about 60 per cent consumers
trust and take purchasing decisions based on online
discussions.
According to Suneja, WoM works for rational purchases,
there are different categories of rational purchases including
food. "Buying food products are high on impulse and in such
cases WoM plays the catalyst," he says.
Author Chetan Bhagat is also of the opinion that WoM does
the trick when there aren't sufficient marketing budgets.
"If one is to attract a crowd for an event in a short notice,
WoM is a very effective medium. But, it's effective when the
news is fresh and 'awesome'. A marketing budget of
Rs 500,000-7, 00,000 can buy a lot of space on the internet
which can be effectively used."
So how does WoM work as a marketing tool?
Says FritoLay India CEO foods division & Pepsico India
region president Gautham Mukkavilli, "A stressed consumer
looks in for simplified choices. Before zeroing in on what
to buy, the consumer makes sure he accesses his personal
space that can be anything from dance class to a blog."
Facebook, Twitter give viral marketing a pulse
Insearchindia.com Team
(8 February 2010 10:45 pm)
MUMBAI: Social networking sites like Facebook and Twitter
are increasingly helping brands to create a viral impact on
consumer purchase choices through word of mouth (WoM).
Citing an example while speaking at the The Mindshare Brand
Equity Compass 2010 here today, Perfetti Van Melle India CEO
Sameer Suneja said that a particular telecom company wasn't
entertaining my friend's complaint. Irritated, he set his
status message on Facebook against the telecom company.
This was followed by some friends spreading similar status
messages and the viral impact led the telecom firm to act
in haste.
"In an hour's time, the telecom operator agreed to help
and requested in changing the status message. Such is the
power of social networking," he said.
According to marketers, WoM is fast catching up via the
social networking sites with 70 per cent of Indians
aged 15-34 age group. Also, about 60 per cent consumers
trust and take purchasing decisions based on online
discussions.
According to Suneja, WoM works for rational purchases,
there are different categories of rational purchases including
food. "Buying food products are high on impulse and in such
cases WoM plays the catalyst," he says.
Author Chetan Bhagat is also of the opinion that WoM does
the trick when there aren't sufficient marketing budgets.
"If one is to attract a crowd for an event in a short notice,
WoM is a very effective medium. But, it's effective when the
news is fresh and 'awesome'. A marketing budget of
Rs 500,000-7, 00,000 can buy a lot of space on the internet
which can be effectively used."
So how does WoM work as a marketing tool?
Says FritoLay India CEO foods division & Pepsico India
region president Gautham Mukkavilli, "A stressed consumer
looks in for simplified choices. Before zeroing in on what
to buy, the consumer makes sure he accesses his personal
space that can be anything from dance class to a blog."
Friday, December 18, 2009
IPL sets floor price for new franchisees at $225 million
Insearchindia.com's News Headlines
IPL sets floor price for new franchisees at $225 million
Insearchindia.com Team
(Updated at 17 December 2009 9:25 pm)
(17 December 2009 7:35 pm)
MUMBAI: The Indian Premier League (IPL) has set the base price
for the bidding of two new franchisees at $225 million.
The auction takes place on 19 January 2010. The IPL will have
two new franchisees from 2011.
IPL chairman and commissioner Lalit Modi said that from the
third season the IPL will use HD production. All venues will
have CCTVs and turnstiles. There will be permanent cabling
for TV production.
The final of IPL 3.0 will take place at the DY Patil Stadium
in Navi Mumbai. The two semi-finals will be played in Bangalore.
Once IPL 3.0 is over, existing franchisees will be allowed to
retain a few core members of their current teams, the modalities
for which are to be announced shortly.
Modi said a licensing deal has been done with a watch company,
but declined to give further details.
Modi has apparently buried the hatchet with his baiters in the
BCCI. Clarified BCCI president Shashank Manohar, “Lalit Modi has
done an excellent job and he will complete his full term till 2012."
Meanwhile, James Rego has joined the IPL as head of production.
He was earlier with Nimbus where he worked as vice president for TV.
IPL sets floor price for new franchisees at $225 million
Insearchindia.com Team
(Updated at 17 December 2009 9:25 pm)
(17 December 2009 7:35 pm)
MUMBAI: The Indian Premier League (IPL) has set the base price
for the bidding of two new franchisees at $225 million.
The auction takes place on 19 January 2010. The IPL will have
two new franchisees from 2011.
IPL chairman and commissioner Lalit Modi said that from the
third season the IPL will use HD production. All venues will
have CCTVs and turnstiles. There will be permanent cabling
for TV production.
The final of IPL 3.0 will take place at the DY Patil Stadium
in Navi Mumbai. The two semi-finals will be played in Bangalore.
Once IPL 3.0 is over, existing franchisees will be allowed to
retain a few core members of their current teams, the modalities
for which are to be announced shortly.
Modi said a licensing deal has been done with a watch company,
but declined to give further details.
Modi has apparently buried the hatchet with his baiters in the
BCCI. Clarified BCCI president Shashank Manohar, “Lalit Modi has
done an excellent job and he will complete his full term till 2012."
Meanwhile, James Rego has joined the IPL as head of production.
He was earlier with Nimbus where he worked as vice president for TV.
Friday, November 20, 2009
ESS launches ESPN NEWS on Singtel platform in Singapore
Insearchindia.com Team
(19 November 2009 11:20 pm)
MUMBAI: ESPN Star Sports (ESS) has announced the launch of ESPN NEWS, the sports news channel dedicated to Asian sports fans, on SingTel’s Mio TV platform in Singapore.
ESS is also interested to get the channel to India and has applied to the Ministry of Information and Broadcasting for its clearance.
Consisting of highlights, scores, updates and sports information, ESPN NEWS will provide real-time sports news.
The new channel will deliver content from local, regional and international sporting events.
ESS MD Manu Sawhney commented, “As Asia’s leading sports broadcaster, the launch of ESPN NEWS, the first 24/7 sports news channel dedicated to Asian sports fans, is a defining moment for us and I’m delighted to share this with our valued partner SingTel.”
The channel’s layout features four main data streams - a ‘video window’ carrying all the sports action and highlights; a ‘bottom line’ graphic streaming results and upcoming fixtures, a ‘top line’ graphic which provides a continuous update of news, and the ‘sideline’ graphic which will provide the latest standings, rankings and statistics from the professional leagues around the world.
“We are excited about welcoming ESPN NEWS as the first of several ESS channels that will be coming onto the Mio TV platform. Mio TV is fast gaining traction as a serious player in the sports broadcasting arena, and we are certain that the synergy that comes out of this partnership will ensure an excellent experience for all sports fans in Singapore,” said Singtel VP (Mio TV) Tim Carmichael.
Currently launched with an English voice-over, ESPN NEWS will also be available in Cantonese and Bahasa Melayu at a later date.
The channel is currently available free to all Mio TV subscribers till 17 December, and subsequently will be available at no additional cost to those who sign up for the Barclays Premier League 2010/11 with 'ESPN STAR Sports Channels Early Bird' offer. It will also be available on an a la carte basis at $8.90.
ESPN NEWS is already available in Myanmar, the Philippines, Cambodia and Vietnam and will be rolled out across other markets in the region in the coming months.
Insearchindia.com Team
(19 November 2009 11:20 pm)
MUMBAI: ESPN Star Sports (ESS) has announced the launch of ESPN NEWS, the sports news channel dedicated to Asian sports fans, on SingTel’s Mio TV platform in Singapore.
ESS is also interested to get the channel to India and has applied to the Ministry of Information and Broadcasting for its clearance.
Consisting of highlights, scores, updates and sports information, ESPN NEWS will provide real-time sports news.
The new channel will deliver content from local, regional and international sporting events.
ESS MD Manu Sawhney commented, “As Asia’s leading sports broadcaster, the launch of ESPN NEWS, the first 24/7 sports news channel dedicated to Asian sports fans, is a defining moment for us and I’m delighted to share this with our valued partner SingTel.”
The channel’s layout features four main data streams - a ‘video window’ carrying all the sports action and highlights; a ‘bottom line’ graphic streaming results and upcoming fixtures, a ‘top line’ graphic which provides a continuous update of news, and the ‘sideline’ graphic which will provide the latest standings, rankings and statistics from the professional leagues around the world.
“We are excited about welcoming ESPN NEWS as the first of several ESS channels that will be coming onto the Mio TV platform. Mio TV is fast gaining traction as a serious player in the sports broadcasting arena, and we are certain that the synergy that comes out of this partnership will ensure an excellent experience for all sports fans in Singapore,” said Singtel VP (Mio TV) Tim Carmichael.
Currently launched with an English voice-over, ESPN NEWS will also be available in Cantonese and Bahasa Melayu at a later date.
The channel is currently available free to all Mio TV subscribers till 17 December, and subsequently will be available at no additional cost to those who sign up for the Barclays Premier League 2010/11 with 'ESPN STAR Sports Channels Early Bird' offer. It will also be available on an a la carte basis at $8.90.
ESPN NEWS is already available in Myanmar, the Philippines, Cambodia and Vietnam and will be rolled out across other markets in the region in the coming months.
Saturday, November 14, 2009
| | |
| Sony Pictures' 2012 set to break box-office records | |
| By inserachindia.com Team (13 November 2009 6:55 pm) | |
|
With a total of 676 prints in 716 screens across the country, 2012 is already creating records of sorts with theaters in cities such as Mumbai, Pune, Bangalore, Delhi NCR, Indore, Nagpur, Jaipur, Gwalior, Hyderabad, seeing full houses throughout the day. Cinemas like Inox, Gold, Fame, Citypride and Mangala in Pune and PVR and Inox Garuda in Bangalore have reported a full house for three days from Friday to Sunday.
Comments Sony Pictures India managing director Kercy Daruwala, "While it is too early for hard numbers, judging from the good response, we are expecting the film to be one of the top-grossing Hollywood films of all time in the country following the steps of other blockbusters from our studio such as the Spider-Man series and Bond series. "The huge marketing campaign around the film and the major human interest in the doomsday concept seem to be the cause of this scale of response from the audience." |
Subscribe to:
Posts (Atom)