Asci partners with TAM to monitor misleading ads


Insearchindia.com Team

(17 April 2012 1:45 pm)


MUMBAI: Asci, India’s advertising industry watchdog, has partnered with TAM Media Research to monitor misleading ads.

The newly created body, National Advertising Monitoring Service (NAMS), will come into affect from 1 May.

It will track and assess newly released ads from 350 TV channels and 10860 newspapers on an average every week.

The Advertising Standards Council of India said Tuesday that the new body would be set up in Baroda.

Await detailed report.