Star, ABP announce divorce, Star News to be ABP News

Insearchindia.com Team


(16 April 2012 5:30 pm)





MUMBAI: Star India and Ananda Bazar Patrika (ABP) Group have officially announced the parting of ways.

Insearchindia.com had earlier reported that the split would be within three months. The discontinuation will come in effect in phases from a period of 2-4 months and the partners will work together to ensure a smooth transition during this period.

Media Content and Communications (MCCS) has announced that after the split, Hindi news channel Star News will be called ABP News, Bengali news channel Star Ananda becomes ABP Ananda and the Marathi news channel Star Majha will be called ABP Majha.

“Both the principle shareholders have agreed to discontinue the Star brand affiliation with the MCCS. Going forward Star wishes to focus on building their brand on their core business that is general entertainment,” the release states.




ABP also said that its core business is news and it wishes to “promote and establish” its own brands in the broadcast news space through its subsidiary company - MCCS.

With the announcement, the eight-year affiliation with Star brand has come to an end.