Chennai Super Kings launches IPL 5 merchandise



(4 April 2012 10:10am)


MUMBAI: IPL franchisee from the south Chennai Super Kings is geared up for the fifth season of IPL with the launch of a new range of merchandise that has been designed to incorporate the team spirit and vigour for the upcoming season.

The new range includes T-shirts, caps & accessories, key chains and a variety of home, office products ranging from Rs 200- Rs 2500. The team has also launched exclusive silk ties starting Rs 2500.

India Cements executive president TS Raghupathy said, “We have launched an exciting new range of merchandise for our fans and supporters. The collection will be available both nationally and internationally. We have around 380 outlets in Tamil Nadu for the distribution of the same. Reebok as always would help us to reach out to fans along with other multiple stores. We have tied up with Café Coffee Day, Univercell for the distribution of our merchandise.

To enhance their reach across the globe, CSK tied up with Ingene Entertainment, a Los Angeles based company for promoting the brand, design and distribution of official merchandise worldwide outside India.

"In partnership with Ingene, we’re formally launching our official International store www.ShopSuperKings.comwhich will be exclusively targeted at our global fan-base in USA, Canada, UK, Europe, South Africa, Asia Pacific and other countries," said Raghupathy.

The CSK mascot is named ‘Super Singam’ and the franchisee has launched a new video- ‘Chennai Super Kings Ku raise your hands’. The team has retained all its old sponsors and added new sponsors like Usha, Life OK and Washington Apples.