MSM to launch sports channel Six on 7 April


Insearchindia.com Team

(5 April 2012 2:34pm)


MUMBAI: Multi Screen Media (MSM) will launch Six, a sports entertainment channel and the sixth channel in the MSM network bouquet, on 7 April.

Six's driver property will be UFC Mixed Martial Arts and the best of the first 4 seasons of IPL. The channel will also show soccer, badminton and basketball.

The channel will target youth and provide a mix of entertainment and sports.

The channel has already signed a partnership with Ultimate Fighting Championship to broadcast UFC programming in India and the rest of the subcontinent. MSM’s new sports channel will deliver the Mixed Martial Arts property to Indian fans by airing live UFC events, taped specials, and exciting bouts from the vast UFC library.

Six's viewers will have access to a wide array of sporting content on sonysix.com.

MSM CEO Man Jit Singh said, "We are excited to launch our new Premium Sports Entertainment channel – Six. The channel will launch with the key driver property being UFC Mixed Martial Arts and the best of the first four seasons of the DLF IPL. This latest offering from our bouquet reiterates our commitment to bring the best in every genre to young audiences. Six is aimed at the informed and empowered youth of the country who are enthusiastic to adopt new sports. We are confident that Six will be the Premier Sports channel and stand out by fulfilling its promise to cater to the twin passions of the country – Sports and Entertainment."

MSM COO NP Singh said, "Six will skew younger catering to India's appetite for Indian and the counterpart International Sports leagues. Six will provide a platform for Indian athletes to showcase their talent and will fuel India's aspirations to excel globally. We will invest in new Sports... Sports that the new-age "India on the move" youth want to watch and follow."