Sony highest gainer in week 33, Life OK back to five 22 August 2013 03:05 pm | InSearchindia.com Team

Sony highest gainer in week 33, Life OK back to five 22 August 2013 03:05 pm | InSearchindia.com Team

MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed Sony and Sab, this week Life OK is back to its fifth position. Sony is the highest gainer this week as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week). Viacom18 Group’s mainstay Colors was the next highest gainer holding on to the number two slot adding 18,648 TVTs taking its tally to 456,414 GVTs (437,766).  Other GECs have seen a fall in their GVTs. Though Star Plus continues to be the leader and has maintained its stability as it reported 489,692 GVTs (505,715), Zee TV holds number three slot and registered 415,506 GVTs (424,270). While, Life OK who was the highest gainer last week, it witnessed a drop to report 303,478 GVTs (315,728). Sab remains stagnant at 293,433 GVTs (298,326). Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and as it rated 11,166 TVTs (10,356). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its reach taking its score to 7,284 TVTs (6,542). Pyar Ka Dard Hai fared well with 6,503 TVTs (6,233) and Saathiya registered 5,949 TVTs (5,525). A special event named Saath Hai Hum Uttarakhand that aired on 15 August didn’t fare too well and rated 1,107 TVT. New reality show Junior Master Chef saw a good start as it rated 4,277 TVT. Colors' popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,826 TVTs (5,299) on Saturday and 5,047 TVTs (4,503) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scoring 6,276 TVTs (6,644), Madhubala - Ek Ishq Ek Junoon rated 4,304 TVTs (4,396) and Uttaran scored 4,839 TVTs (4,508). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,847 TVTs (6,831). The new entrant on the channel Mrs Pammi Pyarelal witnessed a fall as it rated 1,575 TVTs (1,766). Zee TV's reality dance show DID Super Moms with its outstanding performances notched up and rated 5,893 TVTs (5,551) on Saturday and 5,498 TVTs (4,349) on a Sunday. Its new show Do Dil Bandhe Ek Dori Se started off well with 5,341 TVT. Its fictional offering Qubool Hai saw a rise and rated 7,435 TVTs (7,188). Sapne Suhane Ladakpan Ke registered a slight rise taking its score to 4,386 TVTs (4,332). The historical show Jodha Akbar observed a huge growth scoring 6,011 TVTs (5,547). Fourth placed, Sony Entertainment Television's long running crime series CID scored 5,210 TVTs (5,177) and Crime Petrol saw a slight fall when it rated 3,815 TVTs (3,859). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a dropdown 2,482 TVTs (2,816). The channel's historical show Maharana Pratap managed to remain close to its last week's ratings, generating 3,028 TVTs (3,139). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony's Indian Idol Junior had a good viewership on Saturday reporting 4,529 TVTs (4,351), but seems to lose its audiences on Sunday scoring 4,279 TVTs (4,602). Its new entrant Jee Le Zara scored 2,620 TVTs on the starting day i.e 15 August. Fifth placed, Life OK’s top series Mahadev rated 3,426 TVTs (3,493). Do Dil Ek Jaan scored 1,721 TVTs (1,783), Savdhan India rated 2,653 TVTs (2,867), Shapath saw a rise with 3,352 TVTs (3,088) and the new entrant Gustakh Dil rated 1,624 TVTs (1,884). Sixth placed, Sab's top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,070 TVTs (7,032). Chidiya Ghar lost its audiences and scored 3,262 TVTs (3,412). Jeanie Aur Juju saw a fall when it reported 2,049 TVTs (2,490). Other fictional shows witnessed marginal rise and fall as well. Sahara One continues to remain in the bottom scoring 34,398 TVTs (32,326). In the movie channel's genre: Zee Cinema saw a rise, reporting 252,322 GVTs (228,837); Star Gold witnessed a fall with 215,873 GVTs (219,247) and Movies OK saw slight improvement and rated 137,781 GVTs (122,304). On the other hand, Max reported 213,437 GVTs (232,253). Let's wait and watch, how the channels fare in the coming week...

SAB

Sab TV revamps look; announces marketing initiatives

By Mohini Mishra Posted on 22 June 2013

Comedy general entertainment channel (GEC) SAB TV has added vibrant colours and new motifs to its channel and show packaging, which went on air from 9 pm onwards on 21 June.

Argentinian design studio Steinbranding was hired for the revamp.

The Sab team is pushing aggressively on all fronts

"Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of 'Asli Mazaa SAB Ke Saath Aata Hai'. We have only changed the clothing of the show, but retained the content, concept and basic colours. We have also added more designs which is relayed between soaps," said SAB TV EVP & business head Anooj Kapoor at a conference held at JW Marriot Hotel.

And in order to further propagate the fact that it has a fresher and peppier look it has put together quite a few promotional films on the lines of its existing 'Sab Ka Wakt Ata Hai' called "Saas-bahu," "Mooch" and "Hands-Up."

The channel's management announced that it is going the whole hog on digital with online games and applications. One of these is 'Sabarbia', a one of its kind social game, which has attracted 75,000 people in the past two months.

The Sony senior management (from L to R) SabTV head Anooj Kapoor, MSM CEO Man Jit Singh, MSM COO NP Singh: applauding SabTV's success and driving it into the future

The channel has also launched a loyalty program called 'Sab ki Sawari', through which viewers are rewarded for watching its shows for longer durations: they get a chance to meet their favourite actors on the sets of different Sab shows. "Then we have school programmes called Sab ki Paathshala that aims to engage with a younger audience by providing them with interactive learning experience," added Kapoor.

Then SabTV has integrated free applications including, SAB Ke Comics - a mobile app available on iOS and Android smart phones. The application has over 100 comic strips of six shows cracking jokes on five popular characters of Sab. The five characters which have been animated include: SAB ka Gadha, SAB ka Gopi, SAB Ka Gulgule, SAB ka Mama and SAB ki Jeannie. "The application has already registered 200,000 users," informed Kapoor.

Apart from this, Sab has rolled out 'SAB Khelo SAB Jeeto,' an unique game show that can be played with the entire family. The game show enables fans and consumers to participate and win gifts and merchandise.

60 per cent of the channel's total promotional budget is set aside for TV advertising, 30 per cent for print and the remaining 10 per cent for out-of-home advertising and others. "As far as digital media is concerned, we have not made any investments. It is just a platform for us to drive the audience to television," said Kapoor.

The channel has gone in for oodles of activation in malls, Big Bazaar, Cafe Coffee Days and multiplexes and has a huge outdoor presence - over 700-800 hoardings pan India, excluding Mumbai. "In Mumbai, we have placed our hoardings in over 100 bus shelters in residential areas," said a source.

The faith that both Sony Entertainment COO N.P. Singh and Kapoor have had in taking the comedy route for the channel five years ago seems to have been well-placed when one looks at its success today.

"Our ratings have gone up by 600 per cent and revenues by 900 per cent in the last five years. We have seen a surge in advertisers from 25 in 2008 to 80 plus now. With its current presence in the US, the UK, Australia and South Africa, the channel will soon expand to Dubai," Kapoor informed.

Can Sony’s new offering ‘Live it up’?

Can Sony’s new offering ‘Live it up’? By Seema 22 August 2013 08:00 pm | InSearchindia.com Team

MUMBAI: Every Thursday is a reality check for the channels and its shows. And more so when it gets a new show onboard. The success of any marketing campaign is reflected in the ratings and so when Sony Entertainment Television launched its new soap Kehta Hai Dil…Jee Le Zara, it built a big marketing campaign to create the right buzz to get good viewership numbers. Sony which is the highest gainer this week, as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week), launched Jee Le Zara, on 15 August in the 9:30 pm slot. The show which entered into a very competitive time slot with Star Plus’s Yeh Rishta Kya Kehlata Hai and Zee TV’s Qubool Hai ruling the ratings chart in this time slot, has received 2,620 TVTs in its launch week and all this after some good marketing campaigns. “Every time slot today is competitive, we need to get audiences and so created a huge marketing campaign to inform people of the new show,” says SET senior VP & head-marketing Gaurav Seth. From a ‘Van Flag Off’ by Sangeeta Ghosh, the protagonist of the show to running of Twitter contests, the channel went a whole hog to hit the right cord with its audiences. The promotional activity started with the three promos shot for television. “Similarly, we had radio spots, which spoke on Sangeeta’s character in the show. We also launched a big multi-media print campaign on the day of launch of the soap which sustained till the first week of it going on air,” informs Seth. To sustain pressure and ensure that the promos went viral, the channel launched several social media activities and outdoor innovations. “One of this was when on 13 and 14 August we had a Jee Le Zara bus ferrying women from one part of the city to the other. The idea was to inform people of Sangeeta’s return on TV and also to promote the idea of Jee Le Zara,” he comments. The channel which launched the #Jee le zara moment contest on Twitter received over 7700 tweets with nearly 5.37 million people joining the conversation. “We were trending on Twitter on the launch day,” he informs.  The channel also ran promos of the show in major cinema chains nationwide for one week during the screening of Chennai Express. With Sony targeting not only the metros, but also UP, Rajasthan and Gujarat, with a 360 degree marketing campaign, we wonder if the numbers are enough when compared to the 7,435 TVTs of Qubool Hai and 7,284 TVTs of  Yeh Rishta Kya Kehlata Hai. The show will need some catching up to do in the coming weeks.

Sony's romantic gamble with the 9:30 pm slot 10 August 2013 11:54 pm | InSearchindiacom Team

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MUMBAI: From 9:30 pm onwards this independence day, Sony Entertainment Television has ambitions to gives to its viewers a breath of fresh air. How? Well! One, the channel launches its new series Kehta Hai Dil…Jee Le Zara and two through this show, it brings back the queen of romance on TV, Sangeeta Ghosh. "Sony stands for hope, aspirations and happiness and so does the show," says SET chief operating officer N.P Singh. Sony which aims at strengthening its fiction genre is continuously looking at fresh concepts. "We were looking for content which was different and we came across this. It was relatable and real, like most of our shows. It is a kind of story that you will see Sony doing," he adds. Kehta Hai Dil…Jee Le Zara is a simple concept and has evolved from everyday stories Kehta Hai Dil…Jee Le Zara is a story of Saanchi who is modern yet traditional. "It is a simple concept and has evolved very much from everyday stories. Today, for a lot of women, marriage may not be the first preference," says Rose Audio Visuals producer Shristhi Arya, who is known for doing off beat and sophisticated soaps like Lipstick, Guns and Roses, Remix, Kabhi Haan Kabhi Na and Twinkle Beauty Parlour. "With increasing aspirations, both love and marriage are pushed aside. Also the fact that a lot of interaction takes place among colleagues who are of different age groups, falling in love with a younger man is easier," says Arya explaining the storyline. Arya feels that television has the responsibility to reflect the sign of the times "And this is a sign of 'A' particular zone of people," she adds. Sony stands for hope, aspirations and happiness and so does the show, says N.P Singh The show will be replacing Parvarish which currently runs in the 9:30 pm slot. "Parvarish has been on air for the past two years and has had a successful tenure. The time was right to replace it with a newer and fresher show," informs Sony EVP & business head Sneha Rajani. Apparently, both the channel and the producer feel that the new show's storyline has a fit with the aspirational needs of the core Sony viewer. "Through Sony I have got a platform which has the exact audience that I am looking for my soap," informs Arya. The story is about a family living in the beautiful hill station of Panchgani. "It was the script that excited me the most. It is a simple story of simple characters and this is what got me to direct the soap," reveals show director Siddharth Sengupta who has earlier helmed dramas like Balika Vadhu and Ek Chabhi Pados Mein. The crew which started filming in end-July has recreated the feel of Panchgani in Film City located in Goregaon in Mumbai. "We are shooting 12-13 hours daily and have currently shot approximately six episodes. We need to build a bank, because once the show goes on air we will be only meeting deadlines," reveals Sengupta. Shristhi Arya feels that television has the responsibility to reflect the sign of the times we are in The main protagonists are Sangeeta Ghosh (Des Mein Niklla Hoga Chand fame) and Ruslaan Mumtaz who made his debut in Bollywood through Mera Pehla Pehla Pyaar. While Ghosh plays Saanchi, Mumtaz will be seen as Dhruv. The other characters are Sulabha Deshpande and Meenakshi Sethi, who will play the two grandmothers, Delnaz Irani who plays Dilshad, Nabeel Ahmed will be seen as Advait and Priyanka Sidana will be seen as Prachi. The story has been written by Niranjan Iyengar and the screenplay and dialogues are by Arjun and Purva respectively. The main sponsor for the show is L'oreal Paris Total Repair 5. Sony is using a 360 degree marketing campaign to lure in audiences to the channel. The channel has appointed MOMS Outdoor Media Solutions for managing OOH activities. "We will be marketing the show on TV, radio, print, digital and also hoardings," informs Rajani. The channel has shot three promos and also shot three to four countdown promos, which are airing currently. Apart from this, the marketing campaign will also involve a print ad on the day the show goes on air. The show is a clutter breaker, says Sneha Rajani The show will face stern competition from Yeh Rishta Kya Kehlata Hai on Star Plus, Qubool Hai on Zee TV and Na Bole Tum Na Maine Kuchh Kaha: Season 2 on Colors. Does Sony have any strategy to deal with this competition, answers Singh, "Well, competition is a reality. Within the very aggressive competitive market, you have to differentiate the niche. Sony in its last 17 years has always run shows which are different from the rest and that has set us apart and we continue to follow that strategy." With reality shows working better for Sony, why add another fiction soap in the already cluttered fiction genre? Says Rajani, "We consciously decided two years back to focus more on fiction shows. We had gone a little weak in capturing viewers in the fiction space and so decided to focus more on the fiction genre." "Also we currently have two reality shows Indian Idol Junior and Comedy Circus running on our channel. Kaun Banega Crorepati will also hit TV screens soon. All this leaves us with no space for any more reality shows," she adds. So what's new in the soap that will help it get good TVTs? "It is a clutter breaker. From the time the promos went up, I have been receiving messages from people who can relate to this story. It is not drama, but the journey of an independent, yet responsible woman," comments Rajani. "Fiction today is the mainstay for every GEC. People want to see fresh content. Now how well the programme does depends on its content and whether it has been able to add some freshness to it. If it can engage its audiences, it will surely do well," says Madison Media Group, Bangalore COO Dinesh Rathore. The channel will soon see a row of new soaps replacing the current ones. But for this slot, it is surely placing a big bet that viewers will bite. Will keeping the show simple for people to believe in it, help the channel record increased TVTs? With the channel falling off to the fifth position in this general entertainment channel space, Sony must surely be praying it will.