Thursday, January 22, 2015

Sony admits it is investigating its India operations



Sony admits it is investigating its India operations


MUMBAI: Sony Corp has admitted that investigations are on at its India unit – Multi Screen Media (MSM) - for alleged corruption in business practices.

In an email sent out to media, Sony Corp today stated that "this investigation is ongoing… Sony Pictures is strongly committed to business ethics and the investigation of allegations of wrongdoing that might arise anywhere in the world. If wrongdoing is identified, we take appropriate action."

The Sony Pictures Entertainment email was sent out in response to a Bloomberg report on alleged business malpractices at MSM based on emails leaked following the hack on the electronics and entertainment giant's IT infrastructure late last year.

The Bloomberg report stated that the leaked emails revealed that Sony ordered an investigation, led by Ernst & Young, to look into its India business practices, which in turn revealed evidence of wrongdoing. And the hacked emails revealed that E&Y had allegedly uncovered fraudulent business practices in the case of the Sony and Discovery Communications joint venture (TheOneAlliance). Cases of fraudulent bids, kickback and excessive handouts to government officials came to light in the investigation by E&Y, said the Bloomberg report.

It may be recalled that the Sony-Discovery JV company - TheOneAlliance - was allegedly dissolved on 1 January, 2015 due to the new regulations by the Telecom Regulatory Authority of India (TRAI), which stated that distributors could no longer bundle channels from different broadcasters while selling content to various platforms such as cable operators and direct-to-home (DTH) companies.

Additionally, as per the Bloomberg report, an email from Sony Pictures Entertainment senior vice-president and compliance counsel Cindy Salmen  in early October stated that “further investigations be conducted, employees be re-trained and that some workers face disciplinary actions, including termination.”

She cited four areas of concern in a memo, the Bloomberg report states. The first related to TheOneAlliance as a distributor of television channels to cable TV or DTH operators. The second to carriage or retransmission fees.  The third was linked to potential gifts and entertainment to government officials.  And finally the fourth referred to customs payments.  All these were investigated by E&Y.

And on the first area of concern, the probe revealed that the process of appointing vendors for distribution through competitive bids was suspect. In some instances some of those who bid did not exist and those who won had ties to those who lost. Employees were aware of the practice, the Bloomberg report has the memo saying.

E&Y stated that it received allegations that both MSM and MSM Discovery were receiving kickbacks from cable TV operators and distributors ranging from 10-15 per cent of carriage fees.  This apart, MSM Discovery recruited employees who were fired by other rivals for receiving kickbacks. 

On the third probe, the memo pointed out that government officials were given expensive IPL tickets and laptop bags, much beyond the MSM Discovery limits.  As far as payments to customs by MSM Discovery’s marketing group were concerned, the memo stated that E&Y found some communication which was questionable.

Sony Pictures senior vice president for global investigative and forensic services Raymond Smith had called for an investigation with regards to the alleged malpractices and policy violations in September. Emails from him revealed that he was planning to travel to India along with his colleague Mike Ornelas (executive director for global investigative and forensic services) to investigate the matter in October 2014, said the Bloomberg report.

The report added that the leaked emails disclosed that “alleged” corruption at MSM as well was being investigated. This followed  an anonymous email to Sony Pictures Television worldwide networks president Andy Kaplan and to Sony Pictures Home Entertainment boss Man Jit Singh who headed  the India venture until last year.  The email alleged that MSM India deputy president Sneha Rajani was allegedly routing all movie acquisitions for the channel via an external agent namely Manish Shah of Goldmines Telefilms, which in turn raised the cost of buying by as much as 35 per cent. The email further alleged that Rajani also communicated to movie producers, who wanted to sell satellite rights for their films, to route their proposals through Shah.

MSM officials no one was willing to come on record. But a senior manager called the allegations against Rajani as a total fabrication or motivated by a disgruntled fired employee. 

Goldmines Telefilms owner Shah stated that “it was a bunch of crap. Let the investigations continue. I have been dealing with all the broadcasters not just Sony. So I am not worried. We have been very transparent.” (read accompanying story: “Goldmines Telefilms Manish Shah denies hanky-panky deals with Sony India”)

No one was available to comment from MSM Discovery at the time of writing the report.

With heavy charges of malpractice and company policy violations, it remains to be seen what the outcome of the probe throws up and more importantly, what it means for the people, whose names are involved.

BCCI issues ITT for Pepsi IPL media rights



BCCI issues ITT for Pepsi IPL media rights


MUMBAI: The Board of Control for Cricket in India (BCCI) has published an Invitation To Tender (ITT) for certain media rights relating to the Pepsi Indian Premier League (Pepsi IPL), for the 2015, 2016 and 2017 seasons.

The media rights package available (as defined in the ITT), is as follows:
(a)  Indian Subcontinent: Internet and Mobile Rights.
(b)  Rest of the World (Certain Territories): Television, Audio, Internet and Mobile rights.

BCCI hon. secretary Sanjay Patel said that the upcoming seasons of the Pepsi IPL will be broadcast across the world through every technological medium available, thus reaching out to an even larger audience. The digital medium, for instance he said is rapidly gaining in terms of popularity and usage, with more and more fans relying on digital devices to follow their favourite teams and players before, during and after the matches.

“The IPL will aim to enhance the viewing, digital and interactive experience for cricket fans across the globe, by introducing diverse consumer-friendly innovations that will bring them closer to the action in their favourite sporting league," he added.

The ITT document will be available at the BCCI Headquarters at the Cricket Centre, Wankhede Stadium, ‘D’ Road, Churchgate, Mumbai 400020, from 11 am to 5 pm (from 11 am to 2 pm on Saturdays, and excluding Sundays), from Thursday, 22 January 2015 to Monday, 2 February 2015, at a cost of Rs 2,00,000/- (non-refundable and non-adjustable), to be paid vide a demand draft drawn in favour of “ Board of Control for Cricket in India,” payable at Mumbai or Chennai (“Tender Fee”).

Bids have been asked to be submitted in person at 12 pm on Tuesday, 3 February 2015, at a meeting of the BCCI Marketing Committee, at which time it is intended that the bids will be opened, evaluated and the tender awarded in the presence of bidders.

Star Plus and Sony retain viewership in week 3



Star Plus and Sony retain viewership in week 3


MUMBAI: It was a bad week for the Hindi general entertainment channels (GECs) genre as most of the channels saw a dip in viewership. In week 3 of the TAM TV ratings, only Star Plus and Sony Entertainment Television (SET) maintained eyeballs.

Thus, Star Plus at number one continued to lead at 613 million GVTs followed by Colors at number two with 485 million GVTs (down from 510 million GVTs). At number three stood Zee TV with 417 million GVTs, down from 433 million GVTs followed by Life OK at 316 million GVTs, down from 339 million GVTs.

Sab too lost some numbers and generated 318 million GVTs, down from 328 million GVTs. Last but not the least Sony retained its numbers at 235 million GVTs.

On the other hand, Big Magic too observed a drop from 62 million GVTs to 57 million GVTs. Zindagi too saw a fall from 30 million GVTs to 24 million GVTs. Sony Pal was gained this week from 28 million GVTs to 29 million GVTs. Epic continued its winning spree with 8.3 million GVTs, up from 7.6 million GVTs.

Thursday, January 1, 2015

“The market is expanding faster than expected and more brands are going digital”



“The market is expanding faster than expected and more brands are going digital”


As 2014 comes to an end and as the media and entertainment industry bids adieu to the year, company executives are leaving no stone unturned when it comes to listing down the achievements it has attracted throughout the year. 
On the same lines is Vdopia, a programmatic buying and selling platform for mobile and online video advertising. It tags itself as a pioneer in mobile and online video advertising, enabling major brands to engage their desired audiences in premium content environments around the world. 
Vdopia SVP-APAC Preetesh Chouhan pens down the major digital happenings in the year 2014 for Vdopia and the entire industry and also the future of digital platforms in the coming year.
Major digital happenings…
Digital Video Revolution - 
•             Video viewing on PCs has almost doubled in three years in India. (source - comScore)
•             India now has over 59 million video viewers. (source - comScore)
•             73 per cent online audience now watch digital video. (Source - eMarketer)
•             The share of video in internet data traffic is expected to rise from 41 per cent in 2011-12 to 64 per cent in 2016-17. (Source - Assocham and Deloitte)
Emergence of specialised apps -
•             App downloads in India likely to cross nine billion by 2015 (Source - Assocham -Deloitte)
•             Mobile TV registered a 400 per cent growth rate in viewership. 
m-commerce revolution India -
•             India has reached 50 million digital buyers. (eMarketer)
•             1 out of 3 customers of Flipkart arrive via mobile.
•             33 per cent of Flipkart revenue originates via mobile based transactions. (Flipkart)
•             60 per cent of all orders received by Snapdeal originate on mobile phones. (Snapdeal)
Micro-video multiplied -
•             Micro-video ads can transcend the mobile, tablet, PC and even TV gap, could eventually result in micro-video becoming the most portable video format across screens.
Television is going digital:
•             Television content is no longer being consumed only within the four walls of the viewer’s living room.
•             TV remains one of the primary modes of communication reaching out to 60 per cent of the population, online videos are witnessing a steady surge in consumption even as internet penetration in India currently stands at about 16 per cent.
Coke Studio, for example. While the latest season of the show on MTV received lukewarm response on TV, it went on to garner more than 54 million views on YouTube and across social media platforms.
•             By 2018-end, India’s internet user base is expected to touch 494 million as against 938 million TV viewers.
Marketers in India are leveraging digital marketing -
•    96 per cent of the Indian marketers have high confidence in the ability of digital marketing to drive competitive advantage. It is among the highest in Asia-Pacific APAC with only Australia leading with 97 per cent.
•    Indian marketers believe that the key driver to adopting digital is a growing internet population (70 per cent in India against 59 per cent in APAC).
The big achievements for Vdopia…
•    Launched Chocolate, a global programmatic buying and selling platform exclusively for mobile video advertising. 
•    After major metros and cities, Vdopia’s reach has expanded to tier 2 cities, tier 3 cities and small towns.
Lessons learnt…
•    The market is expanding faster than expected and more brands are going digital. The demand has grown for new category of content and rich media video ad formats for better engagement. Like, travel, auto, humour, lifestytle, how-to videos etc.
•    With 70 per cent growth in Asia Pacific, programmatic is the future. 
Future of digital platforms in 2015…
Digital India program - The Indian government’s $17 billion ambitious Digital India programme has the potential to be a game changer for the country. (Source - Forrester)
P.S. - Currently, nearly 74 per cent of the population has mobile phones, most of which though is in the hands of urban India. 
Focus on mobile content - In 2014 out of 885million mobile users, 185 million are mobile internet users. (IDC and India Digital Review). It's a changing world, and businesses absolutely need to focus on ways they can give their marketing efforts a mobile component.
Focus on Content - Content has been an integral part of digital marketing strategies for a few years now, but with so much of it out there, your content needs to be better and smarter. Content that's relevant and interesting isn't just a good idea, it's a requirement. 
Programmatic advertising will be understood by the majority of marketers – More than two-thirds of marketers are now using programmatic in one form or other shows programmatic might have become mainstream over the course of 2014. It's a safe bet that this trend will continue in 2015 as more marketers realise the benefits of programmatic in their paid media programmes (Media Week).
Clients will dictate the future of programmatic - Fundamentally, we believe the future of programmatic market landscape will be driven by the clients’ diverse characteristics and needs. Clients are either transactional or not, large or small, international or local, e-merchants or brick and mortar, large media spenders or not.
Spending on RTB display advertising will accelerate - Spending on real time-bidded display advertising will accelerate at a 59 per cent compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years. (IDC)