Sunday, July 20, 2014

Yudh episode 2 review: Joker takes over Amitabh Bachchan

Yudh episode 2 review: Joker takes over Amitabh Bachchan - See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpufYudh episode 2 review: Joker takes over Amitabh Bachchan - See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpufYudh episode 2 review: Joker takes over Amitabh Bachchan - See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpufFirst impressions need not be the last ones any more. If Amitabh Bachchan's Yudh on Sony TV proved to be a damp squib of sorts at the end of the first episode, what with its slow pace of introducing characters, the serial seems ready for a take off now. The plot is unveiling now, and yes, the villains are coming out.

Read Yudh episode one review: Big B impresses but the pace lags

What's usual about Yudh?
The first episode told us that Yudh is a passionate man -- passionate for his business and family's well-being. But these don't mask the issues he's struggling with: he is fighting a fatal disease, is torn between his two wives, wants to reign in a useless son who's either always playing video games or wastes his time partying on the pretext of planning investments, and has a brother-in-law who always finds himself to be on the wrong side of the law.

And then, to top it all, he has a bunch of business rivalries to deal with.

What's not? 
Did you say there's nothing unusual in this plot? Wait! Sarika, Kay Kay Menon and Tigmanshu Dhulia too are there in the mix to add intrigue to the show. Yudh's screenplay, which seemed a little stretched in the first episode, picked up pace in the second, promising more drama in the forthcoming episodes.

The biggest pull, perhaps, is the joker whom Yudh keeps confronting regularly. Why is his mind playing games with him? Is he carrying some guilt from the past? We don't know yet, but the joker looks like a plot masterstroke: he entertains with his childlike voice, and is even intriguing since he lends words to Yudh's fears. Why so serious?

Despite its slow pace, Yudh has managed to pique our interest, and even built the anticipation. Here's waiting for the thrills and spills to unfold in this 20-episode serial.

- See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpufFirst impressions need not be the last ones any more. If Amitabh Bachchan's Yudh on Sony TV proved to be a damp squib of sorts at the end of the first episode, what with its slow pace of introducing characters, the serial seems ready for a take off now. The plot is unveiling now, and yes, the villains are coming out.First impressions need not be the last ones any more. If Amitabh Bachchan's Yudh on Sony TV proved to be a damp squib of sorts at the end of the first episode, what with its slow pace of introducing characters, the serial seems ready for a take off now. The plot is unveiling now, and yes, the villains are coming out.First impressions need not be the last ones any more. If Amitabh Bachchan's Yudh on Sony TV proved to be a damp squib of sorts at the end of the first episode, what with its slow pace of introducing characters, the serial seems ready for a take off now. The plot is unveiling now, and yes, the villains are coming out.First impressions need not be the last ones any more. If Amitabh Bachchan's Yudh on Sony TV proved to be a damp squib of sorts at the end of the first episode, what with its slow pace of introducing characters, the serial seems ready for a take off now. The plot is unveiling now, and yes, the villains are coming out.First impressions need not be the last ones any more. If Amitabh Bachchan's Yudh on Sony TV proved to be a damp squib of sorts at the end of the first episode, what with its slow pace of introducing characters, the serial seems ready for a take off now. The plot is unveiling now, and yes, the villains are coming out.

Read Yudh episode one review: Big B impresses but the pace lags

What's usual about Yudh?
The first episode told us that Yudh is a passionate man -- passionate for his business and family's well-being. But these don't mask the issues he's struggling with: he is fighting a fatal disease, is torn between his two wives, wants to reign in a useless son who's either always playing video games or wastes his time partying on the pretext of planning investments, and has a brother-in-law who always finds himself to be on the wrong side of the law.

And then, to top it all, he has a bunch of business rivalries to deal with.

What's not? 
Did you say there's nothing unusual in this plot? Wait! Sarika, Kay Kay Menon and Tigmanshu Dhulia too are there in the mix to add intrigue to the show. Yudh's screenplay, which seemed a little stretched in the first episode, picked up pace in the second, promising more drama in the forthcoming episodes.

The biggest pull, perhaps, is the joker whom Yudh keeps confronting regularly. Why is his mind playing games with him? Is he carrying some guilt from the past? We don't know yet, but the joker looks like a plot masterstroke: he entertains with his childlike voice, and is even intriguing since he lends words to Yudh's fears. Why so serious?

Despite its slow pace, Yudh has managed to pique our interest, and even built the anticipation. Here's waiting for the thrills and spills to unfold in this 20-episode serial. -


Read Yudh episode one review: Big B impresses but the pace lags

What's usual about Yudh?
The first episode told us that Yudh is a passionate man -- passionate for his business and family's well-being. But these don't mask the issues he's struggling with: he is fighting a fatal disease, is torn between his two wives, wants to reign in a useless son who's either always playing video games or wastes his time partying on the pretext of planning investments, and has a brother-in-law who always finds himself to be on the wrong side of the law.

And then, to top it all, he has a bunch of business rivalries to deal with.

What's not? 
Did you say there's nothing unusual in this plot? Wait! Sarika, Kay Kay Menon and Tigmanshu Dhulia too are there in the mix to add intrigue to the show. Yudh's screenplay, which seemed a little stretched in the first episode, picked up pace in the second, promising more drama in the forthcoming episodes.

The biggest pull, perhaps, is the joker whom Yudh keeps confronting regularly. Why is his mind playing games with him? Is he carrying some guilt from the past? We don't know yet, but the joker looks like a plot masterstroke: he entertains with his childlike voice, and is even intriguing since he lends words to Yudh's fears. Why so serious?

Despite its slow pace, Yudh has managed to pique our interest, and even built the anticipation. Here's waiting for the thrills and spills to unfold in this 20-episode serial. - See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpuf

Read Yudh episode one review: Big B impresses but the pace lags

What's usual about Yudh?
The first episode told us that Yudh is a passionate man -- passionate for his business and family's well-being. But these don't mask the issues he's struggling with: he is fighting a fatal disease, is torn between his two wives, wants to reign in a useless son who's either always playing video games or wastes his time partying on the pretext of planning investments, and has a brother-in-law who always finds himself to be on the wrong side of the law.

And then, to top it all, he has a bunch of business rivalries to deal with.

What's not? 
Did you say there's nothing unusual in this plot? Wait! Sarika, Kay Kay Menon and Tigmanshu Dhulia too are there in the mix to add intrigue to the show. Yudh's screenplay, which seemed a little stretched in the first episode, picked up pace in the second, promising more drama in the forthcoming episodes.

The biggest pull, perhaps, is the joker whom Yudh keeps confronting regularly. Why is his mind playing games with him? Is he carrying some guilt from the past? We don't know yet, but the joker looks like a plot masterstroke: he entertains with his childlike voice, and is even intriguing since he lends words to Yudh's fears. Why so serious?

Despite its slow pace, Yudh has managed to pique our interest, and even built the anticipation. Here's waiting for the thrills and spills to unfold in this 20-episode serial. - See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpuf

Read Yudh episode one review: Big B impresses but the pace lags

What's usual about Yudh?
The first episode told us that Yudh is a passionate man -- passionate for his business and family's well-being. But these don't mask the issues he's struggling with: he is fighting a fatal disease, is torn between his two wives, wants to reign in a useless son who's either always playing video games or wastes his time partying on the pretext of planning investments, and has a brother-in-law who always finds himself to be on the wrong side of the law.

And then, to top it all, he has a bunch of business rivalries to deal with.

What's not? 
Did you say there's nothing unusual in this plot? Wait! Sarika, Kay Kay Menon and Tigmanshu Dhulia too are there in the mix to add intrigue to the show. Yudh's screenplay, which seemed a little stretched in the first episode, picked up pace in the second, promising more drama in the forthcoming episodes.

The biggest pull, perhaps, is the joker whom Yudh keeps confronting regularly. Why is his mind playing games with him? Is he carrying some guilt from the past? We don't know yet, but the joker looks like a plot masterstroke: he entertains with his childlike voice, and is even intriguing since he lends words to Yudh's fears. Why so serious?

Despite its slow pace, Yudh has managed to pique our interest, and even built the anticipation. Here's waiting for the thrills and spills to unfold in this 20-episode serial. - See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpuf

Read Yudh episode one review: Big B impresses but the pace lags

What's usual about Yudh?
The first episode told us that Yudh is a passionate man -- passionate for his business and family's well-being. But these don't mask the issues he's struggling with: he is fighting a fatal disease, is torn between his two wives, wants to reign in a useless son who's either always playing video games or wastes his time partying on the pretext of planning investments, and has a brother-in-law who always finds himself to be on the wrong side of the law.

And then, to top it all, he has a bunch of business rivalries to deal with.

What's not? 
Did you say there's nothing unusual in this plot? Wait! Sarika, Kay Kay Menon and Tigmanshu Dhulia too are there in the mix to add intrigue to the show. Yudh's screenplay, which seemed a little stretched in the first episode, picked up pace in the second, promising more drama in the forthcoming episodes.

The biggest pull, perhaps, is the joker whom Yudh keeps confronting regularly. Why is his mind playing games with him? Is he carrying some guilt from the past? We don't know yet, but the joker looks like a plot masterstroke: he entertains with his childlike voice, and is even intriguing since he lends words to Yudh's fears. Why so serious?

Despite its slow pace, Yudh has managed to pique our interest, and even built the anticipation. Here's waiting for the thrills and spills to unfold in this 20-episode serial.

- See more at: http://www.hindustantimes.com/entertainment/television/yudh-episode-2-review-joker-takes-over-amitabh-bachchan/article1-1240971.aspx#sthash.4V1vXG1w.dpuf

Friday, July 4, 2014

Star India gets AdSharp; targets regional advertisers



MUMBAI: The Modi sarkar promised acche din aane wale hai. If one saw the full page advertisement by India's leading TV network Star India in The Economic Times on 3 July then it looks like good days could be coming the way of regional, small and medium advertisers which have been looking at advertising on the mainline GEC but have found the sticker price too high.

The who’s who of the advertising industry took notice of the path-breaking step initiated by Star network CEO Uday Shankar.

The network’s advertisement says, “Grow your business with the power of Star!" and invites marketers, planners and advertisers to attend  free  45-minute seminars through which they can get familiarised with the art of targeting their customers in a cost-effective manner to stay ahead of the competition.

The target advertiser is  those businesses which are still not advertising on television. Media observers believe that India is a land of opportunity and various small and medium sized businesses have an opportunity to grow by advertising their products on TV, but have been loath to do so because they don't have agencies, TVCs and also find the cost exorbitant. They cite the example of CavinKare's Chik shampoo which began as a small regional player, but went on to challenge even the MNCs successfully. 

The Star India seminars are likely to give more details for its, soon-to-be launched offering, AdSharp, which marks the network’s plunge into geo-targeted advertising in an organised manner. Through it, advertisers can target customers region specifically, as the ads will be local.

The network which has advertising revenues of around Rs 5,000 crore annually is hoping to increase those top line numbers by luring the small and medium advertiser.

The first of such seminars will start from Mumbai (15-19 July), followed by Pune (24-26 July), Delhi (5-9 August) and the last will be in Ahmedabad (21-23 August). Registration began almost a month back.

The invitees can choose from the seven sessions offered in each day-long seminar. The day will not be just about selling and buying of geo-targeted air time by its ad sales team; attending advertisers will also get a chance to get a TV commercial produced free for them by Star India on taking up a package.

HDFC Life senior executive vice president - head marketing, product, digital & e-commerce Sanjay Tripathy believes that Star India's first of its kind initiative is laudatory and "will help the network increase its client base."

Rivals also expressed appreciation.  Zee’s chief sales officer Ashish Sehgal believes that Star's seminar campaign  will educate advertisers who have been sitting on the periphery on how to market locally and eventually help expand the overall TV ad market.

 “We have been offering geo-targeted advertising for more than a year now with Amagi. We are part of almost every geo-targeted advertising plan that Amagi does for smaller regional advertisers, and this has worked well for us,” says Sehgal while highlighting that technology plays an important role here. "Broadcasters can choose to outsource geo-targeting to a third party or do it in-house; we have chosen the former so far."

Similarly, Amagi’s co-founder KA Srinivasan says that if the largest Indian broadcast network starts pushing geo-targeted advertising then it validates what he and some others have been doing for years now. “It is a good move for the industry and geo-targeting will only pick up in the coming years.”

Star’s Adsharp which was scheduled to launch by June end, will now be launched by next week or so. It has opted for Cisco as its technical partner for the geo-targeting service.

News Headline | FIFA World Cup draws female fans



MUMBAI: The 2014 FIFA World Cup has gripped the nation, and if one thought it was only a man’s game, the TAM TV ratings for FIFA World Cup on Sony Aath will prove them wrong.
 
As per the week 26 of TAM TV ratings, Sony Aath from the Multi Screen Media stable has seen a rise in the female viewership in the 15 plus age group. The channel saw a four per cent hike, from the 146 TVTs that ESPN Star Sports (the then official broadcaster of FIFA) received during the FIFA World Cup 2010 telecast to 152 TVTs it has got in the current season.   
 
In the first week of the telecast of FIFA World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the CS 4+ years group.
 
In the West Bengal market, while Sony Six recorded a reach of 3,056,000, Sony Aath’s reach was 3,043,000. In the second week of FIFA World Cup, Sony Aath’s reach increased to 5,589,000 in the West Bengal market. Within Kolkata, the reach of Sony Aath was 2,561,000 for the first week while in the second week it rose to 4,427,000.
 
Amongst male in CS 15+ age group, Sony Aath recorded 173 TVTs in the West Bengal market in week one, which dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category was 613 TVTs in the first week, which saw a huge drop in the second week, as it recorded 453 TVTs.
 
As of the current ratings, Sony Six (all India) has recorded 483 TVTs and Sony Aath has garnered 161 TVTs, combined the two have scored 644 TVTs.  
 
Telecasting most of the matches at prime time has definitely paid off since the Germany versus Portugal match on 16 June telecasted at 9:30 pm
received 1,514 TVTs on Sony Six and 393 TVT’s on Sony Aath. Combined the two have garnered 1,907 TVTs. This is the highest rated match so far.