'Moment of Truth' for GECs: Reality shows drive ratings

By ANINDITA SARKAR

(Updated at 22 July 2009 9:10 pm) (22 July 2009 2:30 pm)

MUMBAI: It's surely some 'reality' time for the Hindi general entertainment channels (GECs) this season. After Rakhi Sawant's TV hunt for a partner did some GRP check for NDTV Imagine in its debut week, The Moment Of Truth's replica Sach Ka Saamna seems to be doing the right tricks for Star Plus. The show that had a one-hour run on its first day (15 July) has managed to fare well for Star Plus with a debut rating of 4.59. The 10.30 pm half-hour show has also averaged the week ended 18 July with a TVR of 4.3, reveals the latest Tam data (HSM, C&S 4+). Sach Ka Saamna, however, failed to disturb competition channel properties running during the same time band, indicating that the GEC genre has grown in the week. While Colors' Na Aana Is Des Laado maintained its average TVR at 3.8 during the week, Zee TV's Shree grabbed an average TVR of 3.3 (3.2 TVR in its previous week).