Zee forays into OTT segment with Ditto TV

Insearchindia.com Team

(29 February 2012 2:10 pm)


MUMBAI: Zee's digital arm, Zee New Media, today launched India’s first and only OTT (Over-The-Top TV) distribution platform, Ditto TV, with an aim to offer TV channels and On Demand Video Content to consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.

Along with this India launch, Ditto TV will also be available in the global markets of UK, UAE, New Zealand and Australia with US soon to follow by the end of this quarter.

Currently hosting 21 channels, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and Zee. It expects to offer 50 channels shortly.

Ditto TV allows for complete customization, both in cost as well as choice of content- users are given the option to handpick a basket of channels as per their own personal preferences. Different price points offer absolute control of
channel selection, with prices starting as low as Rs 49.

It offers features such as adaptive streaming, an elaborative electronic programme guide, a content recommendation
engine and an elegant user interface, all of which will be integral to enhance the user experience.

Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that will offer adaptive streaming.

As an application, Ditto TV is available on application stores viz. Apple App Store, Android Market, & BlackBerry Application World; Ditto TV’s prepaid cards will be retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance. For Windows and MAC PCs, the same can be downloaded from www.dittotv.com.